Google’s mobile-friendly algorithm boost has rolled out

Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”

Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May, and clearly, that has finished rolling out today.

This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As we reported in March, Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”

As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

Google Dismisses Any Recent Major Algorithm Update

Over the past few days or so, the various Google search results tracking tools have been pretty wild. Tools like Mozcast have been showing stormy weather, so has SERP Metrics, Advanced Web Rankings, Accuranker and RankRanger all show lots of volatility. The only exception I see is Algoroo, which seems pretty calm.
However, the forums and the webmasters I track to detect algorithm changes show the Google “weather” to be pretty calm. I am not seeing masses of webmasters complaining about ranking declines or jumping for joy on ranking increases. So to me, there is no major algorithm change going on.
One webmaster asked both John Mueller and Gary Illyes about it and John said nope, he is not aware of any algorithm change happening now. If it was Penguin or other big ones, John would know. John said on Twitter “I’m not aware of anything crazy, but there are always changes (on our side & on the web).”

Continuing to make the web more mobile friendly

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

Google AdWords Switching to 4 Ads on Top, None on Sidebar

It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results. This replaces the usual mix of top, bottom and sidebar-heavy AdWords ads, depending on the specific search result.

Many of the ads do have additional features like sitelinks, but it is hard to tell if those have increased or not.

It was huge news in December when Google began testing 4 ads at the top of the search results, and quite a controversial one for many. While advertisers loved it, regular SEOs weren’t so happy since it pushed the organic search results even further down the page.

AdWords hasn’t confirmed it publicly yet, but multiple advertisers are confirming this is what their AdWords reps are telling them.

How to Write Title Tags For Search Engine Optimization

Meta Tags

To start with how about we discuss meta labels. Meta components are HTML or XHTML components used to give data around a site page for the web crawlers and site clients.

Such components must be put as labels in the head area of a HTML archive. These components are the:

Title Tag


Watchwords (No one uses these any longer and you can get spam “focuses” for abuse on Bing, so simply overlook them. In the event that you have watchword stuffed “spammy” ones, you presumably need to settle those.)

What is a Title Tag?

Title labels are a piece of the meta labels that show up at the highest point of your HTML inside the < head> territory. Consider title labels like the title of the section of a book. It tells individuals and web indexes what your page is about.

Title labels are likewise part of what makes individuals choose whether to visit your site when it appears in the list items. The title tag ought to contain critical watchwords to offer the internet searcher some assistance with determining what the page is about.

Compose title labels for people; position them for web crawlers.

NOTE: Every accomplished SEO has their own particular one of a kind techniques to doing this, so I’m going to give you best practices alongside some of my strategies. Be that as it may, there are a million approaches to compose a title tag.

What Does the Title Tag Look Like?

The title label resembles this in your HTML code:

<title>Important Words Go Here </title>

Fast Checklist

When you’re composing your title tag what do you have to know? Here’s a fast agenda with a few tips on the most proficient method to compose streamlined title labels:

Length: Title labels ought to be a most extreme of 70 characters in length, including spaces.

Watchword Placement: Your most essential words (catchphrases) should be first in your title tag, with your slightest imperative words being toward the end in the title label (most to minimum). In any case, in case you’re working in a dialect that peruses right-to-left, then it is turned around, and it would be minimum imperative to generally essential.

Watchword Separation: Use channels | to independent critical (catchphrase) expresses (no commas, underscores, dashes or whatever other accentuation unless the watchword is composed that way).

Wording: Keep your vital expressions short and basic. Forget words that would make it read like a sentence. (e.g., and, if, at the same time, then, and so forth.)

Organization Name: If your organization name is not part of the critical (catchphrase) phrases, put it toward the end of the title tag; on the off chance that it is a piece of your essential words, put it as the main words in the title tag. Some SEOs will instruct you to forget it. You can abandon it in for marking purposes – so individuals will see the brand and snap. This isn’t substantial for all locales.

Try not to DUPLICATE Title Tags: They should be composed distinctively for each page. Try not to mass duplicate your title labels.

Make It Relevant: Title labels must be composed to be distinct of the substance on the page. (e.g., the About Page would be:

About | Important Keywords | Company Name

on the other hand

Imperative Keywords | About Us | Company Name

Google and Title Tags

Once in a while Google doesn’t care for your title tag. Truth be told, at times Google supposes it can pick a superior one, so it will change the tag for you. There are a few spots it may get this data, the vast majority of them you won’t like to one you made yourself.

While there isn’t any affirmation your title tag won’t be supplanted, ensure you compose a title tag that is page related, content clear, quick and painless, and not catchphrase stuffed. This is your one resistance.

Catchphrase Stuffed Title Tags

You’ve presumably run over seriously composed title labels that attempt to rank for everything or rehash a word again and again. Watchword stuffing is the most exceedingly terrible offense with regards to title labels.

Say your site is attempting to rank for Blue Bells and Yellow Bells. Commonly you will see the primary watchword rehashed various times over the title tag. It may seem like this:

Blue Bells, Yellow Bells, All Types of Bells | Bells and More |

This is awful title label composing. You don’t have to over and again compose the watchword. Google particularly can get the catchphrases like your eyes can read them, so you would best to change this as

Blue and Yellow Bells | Doorbells |

We evacuated the additional words, joined the items (if conceivable you would part these items to partitioned pages, a blue and a yellow, yet this isn’t generally doable or alluring) and included a classification catchphrase which would show up amidst the title tag on all doorbell related page titles, then end it with the area name (again this is for marking purposes – there are likewise great motivations to not do this, it relies on upon the SEO).

Presently our title tag is short, sweet, basic, and to the point. We have likewise sorted it and included marking for good measure.

We likewise took out “and” and supplanted it with an ampersand (and) so you don’t inadvertently relate the two things and make Google think you need individuals who are searching for Blue AND Yellow Bells.

Furthermore, there you go, a fundamental lesson in title label composing. This can be the most difficult and fun part of any SEO’s work! On the other hand ought to that be “Inbound Marketer’s” work?

Some Title Tag Writing Examples

How about we take a gander at a couple of illustrations of composing title labels with genuine samples.

On the off chance that your vital words (catchphrases) were “Charlie Sheen” and “Winning” your title tag would be composed in a specific order:

Charlie Sheen Winning

Charlie Sheen would be the principal words in the tag.

Presently imagine a scenario where we had more than one arrangement of words. Consider the possibility that my catchphrases were “Charlie Sheen Winning” and “Tiger’s Blood. Your title tag would at present be composed with “Charlie Sheen Winning” as the primary words in the tag. At that point you would include a channel | and “Tiger’s Blood” as the second expression:

Charlie Sheen Winning | Tiger’s Blood

Try not to utilize hyphens, underscores, commas or whatever other kind of character – just pipes.

Presently imagine a scenario in which we had more than one arrangement of words and an organization name we were not stressed over enhancing for (the organization name was not part of the notoriety issue. On the off chance that my words were “Charlie Sheen Winning” and “Tiger’s Blood” and “CBS”, you would isolate these three expressions with funnels, with CBS last and most distant from the earliest starting point, which Google sees as the minimum critical expression:

Charlie Sheen Winning | Tiger’s Blood | CBS

The organization name can be rehashed in each title tag the length of it as not part of the critical words and shows up at the far right end of the title tag.

Shouldn’t something be said about sentences? Wouldn’t you be able to simply compose a sentence, for example, “Charlie Sheen Says Winning And Tiger’s Blood And Gets CBS Riled Up”? You could, yet those additional words like “says”, “and”, and “provoked”, weaken your essential words and make them less critical to substance, so best to keep it short, basic, and clear. Forget the additional words.

Title Tag Writing Pop Quiz!

At the point when utilizing strict SEO standards. Which are the BEST title labels for the critical (catchphrases): (pick 2) “Charlie Sheen” “Winning” “Howard Stern Show” when streamlining (attempting to rank for) the words “Charlie Sheen (1) Winning (2)”

Charlie Sheen Winning on the Howard Stern Show

Howard Stern Show and Charlie Sheen | Winning

Charlie Sheen is Winning Points on the Howard Stern Show

Charlie Sheen | Winning | Howard Stern Show

Charlie Sheen and Howard Stern Winning the Show

Winning | Charlie Sheen on the Howard Stern Show

Charlie Sheen Winning | Howard Stern Show

Doesn’t make a difference the length of the words are all there

On the off chance that I were composing this, the right answer would be No. 4.

Editorial manager’s note: This section initially was distributed on February 23, 2012, and was the most mainstream segment of the year on Search Engine Watch in 2012. This finishes up the Best of 2012, where we have returned to SEW’s most famous segments, as controlled by our perusers. We trust you have delighted in this think.



8 Great On-Page SEO Techniques

On-Page Search Engine Optimization

1. Page Titles

Your page titles are a standout amongst the most imperative SEO components on your site. Each of your pages and posts ought to have its own particular one of a kind title, which incorporates the fundamental catchphrases for that page.

For instance, you could compose a blog entry around another chocolate cake formula that you have attempted. It is thusly indispensably imperative that you incorporate ‘Chocolate Cake Recipe’ inside of your post title, maybe “Simple Chocolate Cake Recipe” or ” Chocolate Cake Recipe for children”, and so forth.

Along these lines, at whatever point somebody hunt down Chocolate Cake Recipes in an internet searcher, your post has a superior possibility of showing up in light of the fact that you have incorporated those watchwords.

2. Meta Descriptions

Numerous individuals neglect to incorporate meta depictions for their pages. These depictions are a critical spot to incorporate applicable catchphrases for your substance, as these are utilized inside of the indexed lists when your page is recorded.

Case in point, on the off chance that we keep on utilizing the ‘Chocolate Cake Recipe’ illustration, then a decent meta depiction for that page would incorporate those catchphrases and related ones. Along these lines, “This simple chocolate cake formula is perhaps the most flavorful, mouth watering, chocolatey cake ever constructed.” would be an extraordinary meta portrayal to use, as it is generally short, whilst containing various particular watchwords.

3. Meta Tags

For each of your pages, you can incorporate an arrangement of catchphrases as meta labels. These ought to be all the pertinent watchwords of your substance, which you will have looked into already.

I utilize a WordPress module on my locales called ‘All In One SEO Pack’. This permits me to enter the majority of my meta label watchwords, meta portrayal and page title at the base of each of my posts before distributed. This essentially embeds the majority of the data into your page HTML design for you, making your life a little less demanding.

Page Title, Meta Description and Meta Tags

4. URL Structure

Counting web crawler inviting URLs for each of your pages is exceptionally prescribed, as these bring better creeping. Shorter URLs appear to perform better in web crawler results, however that is by all account not the only component.

URLs that incorporate focused on catchphrases, likewise perform better. The area of these catchphrases can likewise be a noteworthy impact. For instance would perform superior to anything and so forth.

As should be obvious for this page, the URL is have incorporated the catchphrases that are significant for this post.

5. Body Tags (H1, H2, H3, H4, and so on.)

While composing your articles, you ought to separate your substance into littler areas and sections to make it less demanding for individuals to peruse. These segments can be given heading, which is the place H1, H2, H3, H4, and so forth labels are utilized.

By and large H1 labels are saved for your principle page title, with resulting headings (simply like the ones I have utilized all through this post) being issued H2, H3, and so on. Web crawlers utilize these to figure out what is imperative inside of your substance. This is the reason watchword rich headines are more helpful than bland ones. Ensure you compose watchword rich headings in the request of need in H1, H2 and H3 title labels. They are utilized by numerous crawlers to separate imperative substance.

6. Watchword Density

Counting significant watchwords all through your substance is critical, as it quests motors work out what your substance is about. In any case, do whatever it takes not to exorbitantly rehash and abuse catchphrases only for web crawler robots. This can prompt your site being banned from web crawlers.

To maintain a strategic distance from this, attempt to keep your watchword thickness to approximately 2-5%. In the event that you locate this hard, get out a thesaurus and widen your written work vocabulary. Along these lines, you are as yet expounding on the same thing, without danger of being banned.

7. Picture SEO

On-Page SEO

Utilizing pictures inside of your substance is an incredible approach to make your site all the more outwardly engaging and separate exhausting pieces of content. You can use these pictures to enhance your site SEO.

All your transferred pictures have titles, so regard them simply the same as your page titles. Counting important catchphrases can individuals discover your site when seeking on Google Images.

You can likewise incorporate Alt Text and Descriptions for your pictures, making them considerably more valuable with SEO.

8. Inner Linking

Individuals frequently surmise that the main connections that tally are those from different sites. While these connections are imperative, these are not by any means the only vital connections!

Putting connections to your other site pages, is an awesome method for enhancing your site and utilized legitimately, interior connections can be a valuable weapon in your SEO armory. Not just does it make it much simpler for your guests to explore around your site and discover the majority of your substance, yet it likewise guarantees that your site gets appropriately slithered permitting the web crawlers to discover the greater part of your pages. It additionally manufactures the importance of a page to applicable catchphrases and phrases, whilst likewise expanding the Google PageRank of your pages.

There are various distinctive techniques that you can use to enhance your inner connecting structure. The principle being; content connections and lasting route joins.

For bloggers, content connections are extremely helpful when utilized appropriately. These are connections that are put inside of your article posts, which divert individuals to other significant pages on your site. For instance, this post is centered around expanding movement to your webpage, so perusers might likewise discover a post ‘On the best way to Drive Traffic To Your Blog’ valuable. Maybe other individuals are simply beginning blogging and need to take in more.

21 Off-Page SEO Strategies to Assemble Your Online Reputation.

As we all know, the Search Engine Optimization field is blasting everyday with new developments and advancements. Individuals may not realize that quite a bit of what they have realized yesterday will be outdated by tomorrow. Unless one overhauls his insight by perusing SEO news/articles, there is undoubtedly he’ll slack back in the SEO race.

Being a SEO Professional, I thusly recommend some the elements that arrangement with off-page SEO. I observed this gathering to be the most appropriate spot for sharing. The following is a rundown of a few things a great many people might be acquainted with, however I have likewise included a couple propelled things that you may not know. Attempt these Advanced Off-Page SEO Strategies to showcase your site, get positioned in web indexes, and to manufacture online notoriety (marking) for your organization/site with the goal that you can make due in this aggressive SEO world.

Note: These things must be done after the finish of on-page SEO. Before doing these things you should know about your rivals who can capable form a negative notoriety against your organization/site.

1). Group Creation in Social Networking Sites

Otherwise called online notoriety administration, this is the most importantly venture with which you need to start your procedure. Attempt to wind up an individual from the most well known long range interpersonal communication locales like Orkut, Myspace, Facebook, Linked In, Ecademy, and so on., and make your very own profile. By doing this you can broaden your system on the web, get associate with your companions, offer things with one another, and advance your organization/site to construct an online notoriety. This is undoubtedly the same as Web 2.0 (Participatory Web), which implies you need to demonstrate your dynamic investment all the time.

2). Blogging

This is a standout amongst the most intense approaches to advance your organization/site on the web. Compose your very own online journal for your organization/site and incorporate loads of one of a kind substance. Be exact in what you’re attempting to pass on for the clients in your web journal passage and advance your website in online journal indexes and blog web crawlers. You can likewise advance your site/site by posting remarks in other administration related sites which permit joins in the remarks segment that are crawlable by the web search tools (these web journals are ordinarily recognized as Do-Follow Blogs). In case you’re bad at composing content for blog entries, employ a visitor blogger for your online journal and ask him/her to compose exact and extraordinary substance so that your site can acquire credit from a web index perspective.

3). Discussion Postings

Make a gathering/online discourse leading group of your own and begin an examination or offer subjects with your companions. You can likewise post/answer to a string in other administration related previous gatherings that permit joins in your mark which can be slithered by the internet searchers (otherwise known as “Do-Follow Forums”).

4). Web index Submission

Present your site to the most well known web search tools like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, and so forth., to get recorded for nothing.

5). Registry Submission

Numerous individuals might say that registry accommodation is dead. Similarly as I’m concerned it is still alive. It is simply in view of how successfully we are selecting those indexes and how productively we are picking the class for accommodation. Obviously, I concur that it gives entirely deferred results, yet it merits doing it. Present your sites to the highest quality indexes like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, and so on. These days numerous web indexes might offer paid postings however don’t take the plunge.

6). Social Bookmarking

Social Bookmarking is yet another capable method for advancing your site, however these days the vast majority are spamming social bookmarking locales without knowing how to utilize them. Since substance in these sites redesign regularly, web crawlers like these sorts of destinations and frequently visit them (this is ordinarily termed as Tagsonomy and Folksonomy in Web 2.0). Do some social bookmarking in well known bookmarking destinations like Digg, Delicious, StumbleUpon, Propeller, and so forth. You ought to be exceptionally watchful while doing this and you should legitimately handle the labels which are extremely vital to show your news on a wide zone system. This might expand your site activity in light of how adequately you have taken an interest.

6). Join Exchange

Trade joins with administration related sites (this is normally termed as Thematic Link Exchange) that can expand your connection fame, which is a main consideration of Google’s PageRank calculation. Be careful with Black-Hats while doing trades.

7). Join Baiting

Assume you have duplicated/distributed another site’s news or content in your web journal/site. Bear in mind to put their site join as a kind of perspective. Do it for others and, if your substance is dependable, given others a chance to do it for you. This is another approach to build your connection prevalence.

8). Cross-Linking

Connection to interior pages inside of your site wherever fundamental (this is regularly termed Internal Linking). This expands your interior connection prominence ,which is another central point of Google Page Rank calculation. The best known illustration of effective inside connecting is Wikipedia. Additionally attempt to get a substance join from sites/writes that are identified with your site subject. Take a stab at getting a connection from inside of their site content utilizing a focused on watchword as grapple content (much like Wikipedia does). We realize that this technique can regularly be difficult to execute, yet these sorts of connections have more weight from a web index perspective.

9). Photograph Sharing

Distribute/share your site item pictures and make them open. Let your companions see them and remark on them as well, which will drive activity towards your site. Do this in significant photograph sharing sites like Flickr, Picasa, Photo Bucket, Picli, and so on.

10). Video Promotions

Like with photograph sharing, you can distribute/share your item recordings, master assessments, and audits of your item and make them open in YouTube, Metacafe, Dailymotion, and so on.

11). Business Reviews

Compose audits about others organizations or ask your companions/customers to compose a survey of your business in real business survey destinations like RateitAll, Shvoong, Kaboodle, Stylefeeder, and so forth.

12). Neighborhood Listings and Yellow Pages

Rather than going worldwide and confronting tremendous rivalry, make your site neighborhood so that web indexes can undoubtedly see your site and get the substance. This will help you to achieve a focused on gathering of people. Present your site to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, and so forth.

13). Article Submission

Compose articles of your own and submit them to well known article destinations like Ezine, Go Articles, Now Public, Buzzle, and so on. This will help you to accomplish some profound connections for your site (however it’s typically a slower process).

14). Public statement Promotion

In the event that you are a business/administration supplier then go for PR accommodation in prominent PR sites like 1888pressrelease, Open PR, PR Leap, and so forth. This will help you to distribute your site in Google News.

15). Classifieds Submission

Do a few classifieds entries to publicize your items for nothing. Attempt Craigslist and other significant classifieds locales like Kugli, Myspace, iMadespace, Vivastreet, and so forth.

16). Social Shopping Network

On the off chance that you claim an e-business site, this is a decent methodology for publicizing and effortlessly marking your items for nothing. Present your items to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other significant social shopping system locales like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, and so on.

17). Answers

Take an interest in Answers by asking and noting pertinent inquiries and putting a connection to your site in the source area if essential. On the off chance that you don’t spam, this is another awesome approach to expand your connection fame (Yahoo Answers, Cha-Cha, Answer Bag, and so forth.)

18). Archive Sharing

Share your site archives like business records, data pamphlets, and slides in Google Docs, Slide Share, and so forth. This will offer you some assistance with branding your site.

19) CSS, W3C and RSS Directories Submission

On the off chance that you have a web outline webpage or offer administrations identified with web plan, present your site to CSS and W3C site catalogs which might drive movement towards your site. Likewise present your site to RSS channel indexes which, once more, will offer you some assistance with attaining more activity.

20). Gadget/Gadget Development

Build up some intelligent and creative gadget/device applications, (for example, an online survey or amusement gadgets) for your site and distribute them on your web journal/site or in other prominent informal communication destinations like Facebook and Myspace. Let your companions and others vote/play/utilize the gadget/application, which will offer you some assistance with increasing your marking and site visits.

21). PPC Ad Campaign

At the point when nothing unless there are other options techniques work for you, go for a PPC promotion crusade with your focused on watchwords. Keep in mind that you need to pay to drive more movement towards your site through PPC.

Choosing keywords 2016

Initially choosing keywords
Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Sites such as   are good starting places for English language sites. Note that the data they provide may sometimes differ significantly from what keywords are actually the best for your site. You should also note that the Google search engine does not give information about frequency of search queries.

After you have defined your approximate list of initial keywords, you can analyze your competitor’s sites and try to find out what keywords they are using. You may discover some further relevant keywords that are suitable for your own site.

5.2 Frequent and rare keywords
There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.

The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new site to get anywhere near the top of search result listings for these queries.

For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.

The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your seo (search engine optimization) work and keyword selection. If you are optimizing a commercial site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your site rather than concentrating on sheer numbers of visitors.

Example. The query “monitor” is much more popular and competitive than the query “monitor Samsung 710N” (the exact name of the model). However, the second query is much more valuable for a seller of monitors. It is also easier to get traffic from it because its competition rate is low; there are not many other sites owned by sellers of Samsung 710N monitors. This example highlights another possible difference between frequent and rare search queries that should be taken into account – rare search queries may provide you with less visitors overall, but more targeted visitors.

5.3 Evaluating the competition rates of search queries
When you have finalized your keywords list, you should identify the core keywords for which you will optimize your pages. A suggested technique for this follows.

Rare queries are discarded at once (for the time being). In the previous section, we described the usefulness of such rare queries but they do not require special optimization. They are likely to occur naturally in your website text.

As a rule, the competition rate is very high for the most popular phrases. This is why you need to get a realistic idea of the competitiveness of your site. To evaluate the competition rate you should estimate a number of parameters for the first 10 sites displayed in search results:
– The average PageRank of the pages in the search results.
– The average number of links to these sites. Check this using a variety of search engines.
Additional parameters:
– The number of pages on the Internet that contain the particular search term, the total number of search results for that search term.
– The number of pages on the Internet that contain exact matches to the keyword phrase. The search for the phrase is bracketed by quotation marks to obtain this number.

These additional parameters allow you to indirectly evaluate how difficult it will be to get your site near the top of the list for this particular phrase. As well as the parameters described, you can also check the number of sites present in your search results in the main directories, such as DMOZ and Yahoo.

The analysis of the parameters mentioned above and their comparison with those of your own site will allow you to predict with reasonable certainty the chances of getting your site to the top of the list for a particular phrase.

Having evaluated the competition rate for all of your keyword phrases, you can now select a number of moderately popular key phrases with an acceptable competition rate, which you can use to promote and optimize your site.

5.4 Refining your keyword phrases
As mentioned above, search engine services often give inaccurate keyword information. This means that it is unusual to obtain an optimum set of site keywords at your first attempt. After your site is up and running and you have carried out some initial promotion, you can obtain additional keyword statistics, which will facilitate some fine-tuning. For example, you will be able to obtain the search results rating of your site for particular phrases and you will also have the number of visits to your site for these phrases.

With this information, you can clearly define the good and bad keyword phrases. Often there is no need to wait until your site gets near the top of all search engines for the phrases you are evaluating – one or two search engines are enough.

Example. Suppose your site occupies first place in the Yahoo search engine for a particular phrase. At the same time, this site is not yet listed in MSN, or Google search results for this phrase. However, if you know the percentage of visits to your site from various search engines (for instance, Google – 70%, Yahoo – 20%, MSN search – 10%), you can predict the approximate amount of traffic for this phrase from these other searches engines and decide whether it is suitable.

As well as detecting bad phrases, you may find some new good ones. For example, you may see that a keyword phrase you did not optimize your site for brings useful traffic despite the fact that your site is on the second or third page in search results for this phrase.

Using these methods, you will arrive at a new refined set of keyword phrases. You should now start reconstructing your site: Change the text to include more of the good phrases, create new pages for new phrases, etc.

You can repeat this seo exercise several times and, after a while, you will have an optimum set of key phrases for your site and considerably increased search traffic.
Here are some more tips. According to statistics, the main page takes up to 30%-50% of all search traffic. It has the highest visibility in search engines and it has the largest number of inbound links. That is why you should optimize the main page of your site to match the most popular and competitive queries. Each site page should be optimized for one or two main word combinations and, possibly for a number of rare queries. This will increase the chances for the page get to the top of search engine lists for particular phrases.

External ranking factors 2016

3.1 Why inbound links to sites are taken into account
As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the site owner.

It makes sense to assume that interesting sites will have more inbound links. This is because owners of other sites on the Internet will tend to have published links to a site if they think it is a worthwhile resource. The search engine will use this inbound link criterion in its evaluation of document significance.

Therefore, two main factors influence how pages are stored by the search engine and sorted for display in search results:

– Relevance, as described in the previous section on internal ranking factors.

– Number and quality of inbound links, also known as link citation, link popularity or citation index. This will be described in the next section.

3.2 Link importance (citation index, link popularity)
You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from should mean much more than a link from some homepage like You have to take into account link importance as well as number of links.

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.

As well as the absolute citation index value, a scaled citation index is sometimes used. This relative value indicates the popularity of a page relative to the popularity of other pages on the Internet. You will find a detailed description of citation indexes and the algorithms used for their estimation in the next sections.

3.3 Link text (anchor text)
The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.

3.4 Relevance of referring pages
As well as link text, search engines also take into account the overall information content of each referring page.

Example: Suppose we are using seo to promote a car sales resource. In this case a link from a site about car repairs will have much more importance that a similar link from a site about gardening. The first link is published on a resource having a similar topic so it will be more important for search engines.

3.5 Google PageRank – theoretical basics
The Google company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking.

PageRank is estimated separately for each web page and is determined by the PageRank (citation) of other pages referring to it. It is a kind of “virtuous circle.” The main task is to find the criterion that determines page importance. In the case of PageRank, it is the possible frequency of visits to a page.

I shall now describe how user’s behavior when following links to surf the network is modeled. It is assumed that the user starts viewing sites from some random page. Then he or she follows links to other web resources. There is always a possibility that the user may leave a site without following any outbound link and start viewing documents from a random page. The PageRank algorithm estimates the probability of this event as 0.15 at each step. The probability that our user continues surfing by following one of the links available on the current page is therefore 0.85, assuming that all links are equal in this case. If he or she continues surfing indefinitely, popular pages will be visited many more times than the less popular pages.

The PageRank of a specified web page is thus defined as the probability that a user may visit the web page. It follows that, the sum of probabilities for all existing web pages is exactly one because the user is assumed to be visiting at least one Internet page at any given moment.

Since it is not always convenient to work with these probabilities the PageRank can be mathematically transformed into a more easily understood number for viewing. For instance, we are used to seeing a PageRank number between zero and ten on the Google Toolbar.

According to the ranking model described above:
– Each page on the Net (even if there are no inbound links to it) initially has a PageRank greater than zero, although it will be very small. There is a tiny chance that a user may accidentally navigate to it.
– Each page that has outbound links distributes part of its PageRank to the referenced page. The PageRank contributed to these linked-to pages is inversely proportional to the total number of links on the linked-from page – the more links it has, the lower the PageRank allocated to each linked-to page.
– PageRank A “damping factor” is applied to this process so that the total distributed page rank is reduced by 15%. This is equivalent to the probability, described above, that the user will not visit any of the linked-to pages but will navigate to an unrelated website.

Let us now see how this PageRank process might influence the process of ranking search results. We say “might” because the pure PageRank algorithm just described has not been used in the Google algorithm for quite a while now. We will discuss a more current and sophisticated version shortly. There is nothing difficult about the PageRank influence – after the search engine finds a number of relevant documents (using internal text criteria), they can be sorted according to the PageRank since it would be logical to suppose that a document having a larger number of high-quality inbound links contains the most valuable information.

Thus, the PageRank algorithm “pushes up” those documents that are most popular outside the search engine as well.

3.6 Google PageRank – practical use
Currently, PageRank is not used directly in the Google algorithm. This is to be expected since pure PageRank characterizes only the number and the quality of inbound links to a site, but it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the algorithm. It is thought that the current Google ranking algorithm ranks pages according to thematic PageRank. In other words, it emphasizes the importance of links from pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers.

You can determine the PageRank value for any web page with the help of the Google ToolBar that shows a PageRank value within the range from 0 to 10. It should be noted that the Google ToolBar does not show the exact PageRank probability value, but the PageRank range a particular site is in. Each range (from 0 to 10) is defined according to a logarithmic scale.

Internal ranking factors 2016

Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout, etc.) and will be described next.

2.1 Web page layout factors relevant to seo
2.1.1 Amount of text on a page
A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).

Search engine visibility is increased as the amount of page text increases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.

2.1.2 Number of keywords on a page
Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.

Let us take an example. Suppose we optimize a page for the phrase “seo software” (one of our seo keywords for this site) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the general seo idea quite well.

2.1.3 Keyword density and seo
Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.

The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative seo consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.

2.1.4 Location of keywords on a page
A very short rule for seo experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

2.1.5 Text format and seo
Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:

– use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in seo work.;
– Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.

2.1.6 «TITLE» tag
This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.

2.1.7 Keywords in links
A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

2.1.8 «ALT» attributes in images
Any page image has a special optional attribute known as “alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.

Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.

2.1.9 Description Meta tag
This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors’ search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

2.1.10 Keywords Meta tag
This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.

2.2 Site structure
2.2.1 Number of pages
The general seo rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site – news, press releases, articles, useful tips, etc.

2.2.2 Navigation menu
As a rule, any site has a navigation menu. Use keywords in menu links, it will give additional seo significance to the pages to which the links refer.

2.2.3 Keywords in page names
Some seo experts consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.

2.2.4 Avoid subdirectories
If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than ones in subdirectories.

2.2.5 One page – one keyword phrase
For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.

2.2.6 Seo and the Main page
Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites

2.3 Common seo mistakes
2.3.1 Graphic header
Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best seo. In case of a graphic image, that prime position is wasted since search engines can not make use of images. Sometimes you may come across completely absurd situations: the header contains text information, but to make its appearance more attractive, it is created in the form of an image. The text in it cannot be indexed by search engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.

2.3.2 Graphic navigation menu
The situation is similar to the previous one – internal links on your site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.

2.3.3 Script navigation
Sometimes scripts are used for site navigation. As an seo worker, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the search engine, the search robot will not follow it and so parts of your site will not be indexed. If you use site navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots.

2.3.4 Session identifier
Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors’ behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.

Search engines do have algorithms for consolidating mirrors and pages with the same content. Sites with session IDs should, therefore, be recognized and indexed correctly. However, it is difficult to index such sites and sometimes they may be indexed incorrectly, which has an adverse effect on seo page ranking. If you are interested in seo for your site, I recommend that you avoid session identifiers if possible.

2.3.5 Redirects
Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.

2.3.6 Hidden text, a deceptive seo method
The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit seo methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.

2.3.7 One-pixel links, seo deception
This is another deceptive seo technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.